Blog Post.

6 Ways To Improve Your Website's Google Ranking

Posted on : 28/06/2017
By : WEBRUNNR TEAM

1. Publish Useful, high quality, Relevant Content

When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time.Based on this research, content between 2,000 – 2,500 words seems to rank the highest in search engine results.. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

2. Update Your Content Regularly

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

3. Page load speed

Google take page-loading speed into account in their website ranking algorithm.Users may leave your site if they have to wait even just an extra few seconds for each page to load. That would hurt your dwell time, increase your bounce rate and reduce the number of pages viewed – all of which could hurt your SEO ranking.

There are many ways to increase page load speed, some of which include using a caching plug-ins, making sure the code is clean and streamlined, optimizing image sizes, reducing the number of plug-ins, and minimizing redirects.Properly optimizing images can help reduce file size and improve load speed.

4. Social Networking

Social networking sites can be a good way to promote a site, but it is unclear how much it will affect your rank directly. That said, you may find that a great deal of your traffic comes from social networks, so be sure to make your content "social friendly." Add images and give your content engaging titles.

5. Make Website Mobile Friendly

An increasing number of people are using their phones to search for content. You want to make your content mobile-friendly for the sake of good user experience, but you also want to do it for the sake of search. There's no guessing on this one. Google has indicated that mobile-friendliness is a Google ranking signal.

6. Good Design Is Popular Design

In the end, strong, well-organized pages are pages that Google tends to rank higher. They're also pages that tend to become more popular, which means Google will rank them even higher. Keep good design in mind as you go, and much of the SEO will design itself.